We Make Products That Work.
We pride ourselves on our meticulous selection of natural ingredients, ensuring they are gentle on hair but that they also deliver results. If we don’t believe in the integrity of the ingredient, simply put, we won’t use it. Which is why we leave out common ingredients like salt, paba, parabens and DEA.
Hair care and innovation are our passions. With 25 years of experience, we understand the complexity and intricacies of different hair types and our labs are constantly researching new solutions that both work and are good for your hair.
We Create A Different Standard Of Beauty.
We don’t think of beauty in the traditional sense. It’s more than how you look. At AG we’re most inspired by simplicity and confidence. While we look to magazines and runway shows for hair trends, it’s the girl reading the magazine that we are drawn to and the effortless style we see on the street outside the show that truly fascinates us.
By choosing simple natural ingredients that work – we’re giving you the results to be confident about your hair and ultimately yourself. To us, nothing is more beautiful.